Business overview of jollibee foods corporation

Business overview of jollibee foods corporation Jollibee Foods Corporation engages in the development, operation and franchising of Quick Service Restaurants (QSR). Other activities of the Group include the lease of real estate properties. The franchising segment is involved in the franchising of the Group’s QSR store concepts. The real estate segment leases store sites mainly to the Group’s independent franchisees. Jollibee is a phenomenal success story of a business. It began as a two-branch ice-cream parlour in 1975 offering hot meals and sandwiches and became incorporated in 1978 and signify the birth of the revolutionised fast- food in the Philippines and it was the first fast food chain to break the 1 billion pesos sales mark in 1989 as well as the first food service company to be listed in the Philippine Stock Exchange in 1993. When it comes to Filipinos, there will only be one kind of fast food restaurant that Filipinos cannot and will not trade for, and that is the Jollibee Philippine. The company provides the most mouth-watering fast-food foods. Jollibee did not start on selling hamburgers or chickens but was first started as an ice cream parlour at Cubao in 1975 by Tony Tan Caktiong with â€Å"Jolibe† as the original name selling ice-cream rather than burgers. The two original products of the company were named as â€Å"Yumburger† and â€Å"Chickenjoy†.   Jollibee’s phenomenal growth owes much to its strict and committed adherence to high standards and organisational objectives as symbolized by â€Å"F.S.C.†: Food- everything served to the public must meet the company’s excellence standards or it will not be served at all. Service- must be fast and courteous Cleanliness- from kitchen to utensils must always be maintained. POSITIONING Jollibee dedicated its continuous success to the Filipinos who have been there from the very start. Jollibee is so well-loved every time a new store opens, especially overseas. It is a stronghold of heritage a nd monument of Filipino victory. The company has an American-style fast-food chain with Filipino-influenced dishes specialising in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. It’s kind of a Filipino version of McDonald’s. It may be a little different for Americans or Europeans who are use to the McDonald’s hamburger meal. The beef tastes a lot different at Jollibee. Jollibee Foods Corporation is not a household name when it comes to the global market. But in the Philippines, it’s the king of the burger market. One industry analyst said â€Å"if McDonald’s is the Goliath of fast food, Jollibee is its Filipino David.† Although Jollibee is much smaller than other fast-food companies in global terms, Jollibee concentrates most of its limited resources within the Philippines.   But its primary advantage comes from simply doing a better job of giving Filipino consumers what they want.   Ã‚   To be in the position in the market JFC undertake several marketing activities to hold their market share. It will be shown on the following figures. Figure 1: JFC’s Traditional Media

Entrepreneur - Mark Constantine and Their Company Strategy - Lush Assignment

Entrepreneur - Mark Constantine and Their Company Strategy - Lush Company - Assignment Example According to the paper, they established a strong business relationship with Anita, which enabled them to supply most of their products to Anita’s shop. The business developed very first and other founders were incorporated to the business such as Rowena Bird, Helen Ambrosen, Paul Greaves and Karl Bygrave joined the team to make the company a success. The headquarters of the company are locate in Poole, England. There were various beliefs and values that inspired the start of the company, they believed in the manufacture of fresh handmade products from natural ingredients and vital oils for personal care. Today the company has more than 650 stores across the globe with mail order services in 12 countries. The products in the company are made by hand and does its own distribution to its own retail stores. The company is associated withthe sale of cosmetic products and other innovative related product such as shampoo bars, bath ballistics and bubble bar slices. The main products though include, shower products, face and beauty products, bath products, hair products, body lotion and perfume. Innovation standards are very high in Lush Company and aspects such as differentiation, environmentally-friendly packaging and use of fresh ingredient are used to enhance their theme of innovation. Vegetables and fresh fruits are used in the manufacture of these products, which depending with the producer artisanal look and color are impeded to the product. They encourage that packaging is done with recyclable materials as a form of ethic. Lush company can be described as a company that deals with introduction of improved or new goods or services.Mission of the of the company can be described as the core strategy of the company, other core strategies include the scope of the products.

Security Essay Example | Topics and Well Written Essays - 1750 words

Security - Essay Example It is also reflective of how law, crime and morality are perceived by members of the society. The security practices of removing concealments from the sidewalks to protect people who travelled the highways from being attacked by robbers could not work alone. Other attempts to deal with crime at the local level proved futile and so night watches and patrols which were established privately was the means of protection for citizens. Fischer et al (2008) indicate that under the feudal system the society was controlled by kings and feudal barons and so a high level of security was available for both individuals and groups. However, judicial reforms led to the separation of courts and the exercise of the rule of law from the power of the king. Every district was then made accountable for crimes committed within its boundaries and all strangers were required to report to the magistrates on entering a district. Attempts to control crime and other vices were not successful and this also led to the establishment of private night watches and patrols. Steenkamp (2002) indicates that Armed robberies of merchants and other groups such as clergymen and nobles who often carried money and other valuables became commonplace during the period. The safety of those who were affected could only be guaranteed by hiring private security. Six and Kowalski (n.d.) defines risk as the possibility of the occurrence of a harmful or undesirable event. This consists of events including harm, injury or abuse to individuals or groups of people. Risk management is a procedure aimed at protecting individuals or a group of people. Amanda D’Costa (2011) introduced six steps in a risk management program. They are: As a first step risks need to be identified before they can be dealt with. Once they are identified they should be registered so that all parties concerned will have an idea of the risk factors. In