The Aging Workforce - 950 Words

Within any company wellness program there is a small number of employees that fall into this unfocused demographic. This demographic would consist of your aging workforce and those that have disabilities, which prevent them from having asses and or participating in a wellness program activity. The Age Discrimination in Employment Act (ADEA) and Americans with Disabilities Act (ADA) will help employers with the development of a well-rounded wellness program that will benefit all their employees. With the aging workforce these employees have reported difficulty with sight, hearing, and arthritis. This classifies them in a disability category. In 2010, 19.7% of the 45 to 54-year-old workforce and 28% of the 55 to 64-year-old reported having†¦show more content†¦This will require the company’s Human Resource (HR) department to focus on the priorities of employees as they age and shift to a heavier focus their well-being over (Kooij, Guest, Clinton, Knight, Jansen, Dikkers 2013). The aging workforce is the focus demographic for this literature review and is classified as any employee over the age of 40. This age was selected because the Age Discrimination in Employment Act (ADEA) only prohibits age discrimination against people who are age 40 or older. We all are living longer which places a strain on the workforce and health care. It is predicted that by 2020 people over the age of 60 is projected to reach 1 billion and by 2050 almost 2 billion this representing 22 percent of the world’s population (Bloom, Canning, Fink 2010), (Dall, Gallo, Chakrabarti, West, Semilla, Storm 2013). The Bureau of Labor Statistics for 2016 report the workforce of employees 45 and older at an all-time high of 44 percent (Tishman, Van Looy, Bruyà ¨re 2012). This increase in older employees comes at the same time that the entry-level workforce is on a downward slide. This is all due to the downsizing of many labor positions in the workforce to the economical down turn o f the past few years that has forced many older employees of retirement age to postpone theirShow MoreRelatedAging Workforce Challenges1057 Words   |  5 PagesAging Workforce Challenges Stacy P Durham Southern New Hampshire University Abstract There seems to be many key issues that come along with an aging workforce. Not only do companies and management have to worry about losing qualified workers as they come into retirement age, they are finding out that the pool of qualified workers is getting smaller. Also, many of the retirement eligible workers are staying in the workforce. Management is forced to look at this aging population in a multitudeRead MoreAging Workforce in Singapore2339 Words   |  10 PagesOverview of Aging Population in Singapore Populations in many developed countries are ageing, and Singapore is no exception. The first batch of post-war baby boomers will reach 65 years of age by 2012. The number of seniors will increase from 8.4% in 2005 to 18.7% in 2030 (refer to Table 1). According to the 2010 Population Report, The proportion of residents (i.e. citizens and PRs) aged 65 and above increased from 7.0% of the resident population in 1999 to 8.8% in 2009. Correspondingly, the numberRead MoreThe Workplace For The Aging Workforce1000 Words   |  4 PagesOccupational Therapy can promote, health, safety and productivity for older workers in today’s increasingly aging workforce. The average life expectancy has increased from 70.8 years in 1970 to 77.2 years in 2001. According to the Bureau of Labor Statistics, 63 million Americans are above the age of 65. Perry, PE, CPE, L. Designing the Workplace for the Aging Workforce, How to use Ergonomics to Improve the Workplace Design. http://195.28.226.39/NR/rdonlyres/AEFC0FF5-EE0B-4765-B5D4-F640D99E1412/0/DesigningtheworkplacefortheagingworkforceRead MorePopulation Of The Aging Workforce2766 Words   |  12 PagesExecutive Summary Population of the aging workforce will continue to increase and it is important to understand the advantages of older workers in an oragnisation and the implications (Bockman Sirotnik, 2008). Many employers regard older workers as hinders or obstacles to growth and development of organisations (Kunze, Boehem Bruch, 2013). This report firstly introduces the perceptions of older workers and discuses the stereotypes that older workers are less productive than younger workers. ThisRead MoreAging Workforce in Singapore2328 Words   |  10 PagesOverview of Aging Population in Singapore Populations in many developed countries are ageing, and Singapore is no exception. The first batch of post-war baby boomers will reach 65 years of age by 2012. The number of seniors will increase from 8.4% in 2005 to 18.7% in 2030 (refer to Table 1). According to the 2010 Population Report, The proportion of residents (i.e. citizens and PRs) aged 65 and above increased from 7.0% of the resident population in 1999 to 8.8% in 2009. Correspondingly, theRead MoreThe Aging Workforce And Its Impact On Organizations1430 Words   |  6 PagesThe Aging Workforce and Its Impact on Organizations Abstract There are approximately 76 million baby boomers in the United States. These are the people that were born between 1946 and 1964. Baby boomers make up one-third of the workforce in the United States. Unfortunately, there are not enough younger workers to replace the older workers. Labor shortages in key industries will force a radical rethinking of recruitment, retention, flexible work schedules and retirement. About 76 million baby boomersRead MoreResearch About Aging Workforce1124 Words   |  5 PagesContents 1. Introduction 2. Advantages of an aging workforce 2.1 Knowledge 2.2 Experience 3. Problems of an aging workforce 1. High health care costs and pension benefits 2. Lost of experience, corporate knowledge and business relations 4. Strategies which can be implemented 1. Mentoring and teaming 2. Redesigning retirement package 5. Conclusion 1. Introduction Read MoreThe Treasure Trove Of The Aging Workforce Essay953 Words   |  4 Pages The Treasure Trove of the Aging Workforce Tajh T. Stegall Southern New Hampshire University Human Behavior in Organization 19 February 2015 Abstract: â€Å"The Treasure Trove of the Aging Workforce† is simply stating how individuals in today’s workforce are working past the previous established retirement age of 70. Most of the older individuals are in a fast-growing segment of older workers, averaging over the age of 55. Treasure Trove of the Aging Workforce explains how these individuals areRead MoreRecommendations. The Skills Of An Aging Workforce Can Be1011 Words   |  5 PagesRecommendations The skills of an aging workforce can be useful if a policy is implemented so that a select group of especially skilled senior or retired workers is assigned to train employees for leadership positions. This training will provide the right skills that younger employees lack and develop positive working relations with senior staff in the organization. As a result, older workers will not feel compelled to retire early or leave their jobs because of poor working relationships or unsatisfactoryRead MoreWhy The Aging Workforce Has Hurt Productivity1339 Words   |  6 Pagesimportance of the older workforce when it comes to the labor market. It is relevant to note that compared to the years past the older workforce of today is well educated. Looking at their higher earnings and retiring later this can be seen as the explanation for this fact. It has also been proven that a more productive worker will remain in the labor force longer than those who are not as industrious. There has been l ittle evidence that those considered as members of the aging workforce have hurt productivity

Minority And Minority Groups - 726 Words

In every society there is always a form of minorities. There are immigrants, indigenous peoples, handicapped people, and in many societies women, etc. In every society there is also a sense of pride for the people who may consider themselves true Canadians for example. This is called nation-building. In other words, it allows people to build their identities. The majority and the minority get to experience nation-building. Since the majority has a stronger chance at building an identity the state grants rights to the minority groups so they can also try to form an identity for themselves. The state is making sure to take care of each of its citizens when granting these rights. These rights are granted because there is an uneven playing†¦show more content†¦This happens because the majority can feel as if the government is promoting the culture of the minority group in question (e.g. Syrian refugees, indigenous peoples). The external protection granted to the minority (e.g. $ 29,000 given to Syrian refugees) will cause tension as the majority tries to nation-build. This can slow down the nation-building process for the minority groups as well because they can be discriminated against. A liberal state must practice benign neglect if they wish to have peace within their nation. Otherwise, the state is not truly paying equal concern for all citizens. On one hand, they are giving rights to a smaller portion of the nation while the majority feels as if they are not getting anything. On the other hand, the majority discriminates against the minority because of these external protections granted by the government. Neither party is happy. Overall, a state should not have the ability to permit special rights to minorities because it promotes a culture inside a society and also assumes that members of minority groups are not living good lives. A liberal state should never promote a specific culture inside of a nation because people are supposed to live how they like. Free without judgements from anyone, even more particularly the state themselves. In return, a culture will build itself from there on. Additionally, the state does have the right to create the merits of the goodShow MoreRelatedMinority Groups: Ethnic Minorities890 Words   |  4 Pagescustoms, and practices. It has been said that â€Å"minority group† families, which in Canada or the United States, could be considered anyone who isn’t Caucasian, are less stable in form and function than families who are a part of the general societal â€Å"majority†. Throughout this essay, I would like to discuss how untrue this statement is. From r acial and cultural differences, to relying on each other and to growing as a unit, it is evident that minorities can have an even stronger relationship than thoseRead MoreDifferences Between Minority And Minority Groups1443 Words   |  6 PagesAbstract This study explores the relationships between majority and minority groups and their awareness of blatant and subtle prejudice, by priming either common or dual identity. It was hypothesized that due to their marginalization, minority groups will be more aware of both subtle and blatant prejudice and that those primed with dual identity will show a similar heightened awareness. The results demonstrated that majority groups were more aware of both types of prejudice, contradicting many previousRead MoreThe Term Minority Group Essay1436 Words   |  6 PagesThe term minority group refers to a subordinate group whose members have significantly less control or power over their lives than members of a dominant or majority group. Edmund Burke states â€Å"In a democracy, the majority of the citizens is capable of exercising the cruelest oppressions upon the minority†. These simple words sum up the conflicts of every minority group throughout our time. A minority group shares a comm on set of social practices which are recognized from within the group and by othersRead MoreMinority Groups within Empires1090 Words   |  4 PagesIntroduction 1- What is a minority 2- Empires and Minorities Body Paragraphs: 1- Romans and Minorities 2- The Ottomans and Minorities 3- The United States and Minorities 4- Minorities and Destroying Empires Conclusion: 1- Recommendations regarding dealing with minorities When the word â€Å"Empire† is heard, people tend to think of a hegemonic state with an emperor that oppresses all those who oppose him. Such an impression is not the result of nothingness, but that of shallow knowledge of certainRead MoreRacial Discrimination On Minority Groups1498 Words   |  6 PagesPractically, every country in the universe has a minority populace that can be either national, ethnic, linguistic, or a religious group. Minority concerns have been on the itinerary of the United Nations for more than half a century. In 1948, the General Assembly asserted that the United Nations could not remain detached to the providence of minorities. That explicates why the 2005 World Summit Outcome reaffirmed the rights of minorities and advocacy to the efforts of the United Nations (ZandenRead MoreThe Fight Against The Minority Groups1740 Words   |  7 PagesProtect The recent political climate in this country has placed more focus on the rights of minorities. The current discourse is fierce, and it revolves around how much should be done when it comes to representing and fighting for minorities who are being discriminated against. The recent spike in hate crimes has done little to appease fears within these minority groups, and the persecution of minorities will create more problems for not just them, but for every citizen in this country. It is withRead MoreThe Factors Affecting Minority Groups Essay1539 Words   |  7 PagesIntroduction: Racism has consistently affected African Americans, Asians, Latinos/Hispanics, Caribbean, Etc. Many researchers argue about the many factors affecting minority groups in society due to racism. Racism can have direct and indirect effects on a minority population. All the groups listed are all known as minorities within the United States and their socioeconomic standards. Socioeconomic status, also known as (SES), is a way used to classify many American citizens into different classesRead MoreRepresentation Of Minority Groups : Special Education1693 Words   |  7 PagesFrom: Evan Sadrakula Date: April 15, 2016 Subject: Disproportionality of Minority Groups in Special Education Introduction Some students are subject to unequal representation at school, particularly those in a minority group. In the past, there were vast amounts of racial biases that spread across the United States. Unfortunately, racial bias still exists today, in the 21st century. There are those who feel that certain groups of people should not be given equal opportunities based on their skinRead MoreRacial Predujice toward Minority Groups1564 Words   |  6 PagesRacial prejudice toward minority groups has been a problem throughout all of history. While overt racism and prejudice may be diminished from the days of our dark past, covert racism is very much alive. Society loves to embellish on how far the country has come in the fight against racial prejudice by highlighting significant events such as having the first black president. Yet there are still too many instances of subtle racism. In 2011, there were almost 700,000 incidents of stop and frisk policingRead MoreThe Experiences of Rural Ar eas and Culture of Minority Groups1483 Words   |  6 PagesThe experiences of different groups in rural settings are of significant importance to the study of rural geography itself. In particular, the experiences of both young people and travellers, often labelled as others, are important in the way they provide a different perspective on rural spaces and cultures from the common `productivist and `idyllic cultural views. However, because they are minority groups and different from the normal majority, young people and travellers experience significant

Graffiti Free Essays

One common objection is that graffiti is not art because it is vandalism and hence a criminal act. While it is true that it can be vandalism and a criminal act, these facts would not seem to have a bearing on its status of being art. The mere fact that something is illegal or classified as vandalism hardly seems sufficient to make something fall outside of the realm of art. We will write a custom essay sample on Graffiti or any similar topic only for you Order Now After all, imagine a state in which music was a criminal act and labeled as a vandalism of the public sound space. It would hardly follow that music would thus cease to be art. As such, this objection fails. The reasons and values for why one might engage in graffiti art are as varied as the artists who produce it. A chief reason is the prospect of fame and recognition of one’s artistic talent. Graffiti is also a form of self expression. The art as â€Å"writing† is a creative method of communicating with other writers and the general public. What it communicates is the artist’s identity, expression, and ideas. Judgments are based solely on one’s artistic ability. This type of communication is of value because it links people regardless of cultural, lingual, or racial differences in way that nothing else can. In addition, producing graffiti art with a crew builds team work in that the crew works together for the accomplishment of a common goal. The feeling of this achievement in league with others is of value to the artist In addition, graffiti art is not a spontaneous activity like tagging in the form of fancy scribble. The completion of a piece or a production involves a great deal of imagination, planning, and effort. The graffitist first does a sketch. Then he or she plans out characters and selects colors. Next, the artist selects his or her â€Å"canvas† or surface and does a preliminary outline, followed by a filling in of colors and ornamentation, and then the final outline is completed. Graffiti can also be analyzed according to the elements of lines, color, and structures that are present in the work in order to produce a narrative about it. Another significant reason why graffiti art can be viewed as art is by considering the producer’s intention. Graffitists intend their work to be apprehended as art that can communicate feelings and ideas to the audience. This is in line with Tolstoy’s mandate that art must allow people to express ideas and share in each other’s feelings via the artwork. Plus, graffiti art has a function of not only communicating to others, but it also beautifies the community by appearing on areas that normally would be eyesores, such as a wall in a vacant lot or an abandoned building. Furthermore, all of the aesthetic properties and criteria from the base element of color to the complex issue of artist intention which are ascribed to other works in order to characterize them as art can all be found in examples of spraycan art. The only difference between those works in a gallery or museum and graffiti art in terms of how and why the latter is not readily accepted as art is due to its location and presentation. Indeed the issues of location and presentation are the most significant obstacles to a wholehearted acceptance of spraycan art as art. Graffiti art cannot be disregarded simply because it is not presented in the conventional location and manner, i. e. , framed and placed in a museum or gallery. The location of it on a wall or subway without permission only makes it unsolicited art. As such, it can be called vandalism, but again, this does not disqualify it as art. Rather the categorization of graffiti art as unsolicited art that is vandalism only justifies a removal of it from the surface. On the other hand, the vandalism aspect of graffiti art can be considered as a uniqueness and not a detracting feature of the art form because as vandalism, graffiti art is very temporary. A piece which might be sixty feet long, twelve feet high, and take twenty to thirty cans of paint and at least eight hours to produce might be gone in a matter of minutes. We are not used to art approaching us outside of conventional settings such as a museum. Instead of the audience going to view the art form, spraycan art reaches out to the viewer; sometimes in a startling manner. One can only imagine how shocking and surprising it might have been to see a colorful train moving swiftly through the dingy stations and drab boroughs of New York City. Spraycan art is an art form that is completely open to the public because it is not hemmed in by the confines or â€Å"laws† of the gallery system or the museum. Perhaps, this is its only crime. In summary, some forms of graffiti become art according to four criteria. First, graffiti art is separated from everyday graffiti markings by the artist’s intention to produce a work of art. Second, graffiti art has an established history of development in style and technique. Third, graffiti art even has been recognized by the art world. A fourth criterion is that the public response to graffiti art indicates that it is art. Whether or not all of the public agrees that graffiti art is good, bad, or extremely valuable is a different discussion about evaluation and not whether or not graffiti art is art. The evaluative concerns actually play more into where, when, and how graffiti art should be displayed. The above criteria are defensible in so much as they have been used to legitimize other artistic forms. However, what appears to be the most significant answer to describing how and why graffiti art is art is the notion of understanding where the artist and the audience synchronize in agreement about a particular work being an example of art. It is a matter of comprehending what makes a creation art for the artist and what makes this same creation art for the audience. When and according to what criteria that these two viewpoints coincide is what thoroughly determines graffiti art as art. And like other art forms, graffiti art is definitively art when both the artist and the audience agree on the works ability to provide maximal aesthetic satisfaction. While it is almost impossible to formulate a theory of necessary conditions or rules specifying when graffiti art is art, I think it is sufficient to draw on already established aesthetic theories and criteria to point out that some forms of graffiti do qualify as art. Therefore, graffiti in the form of spraycan art is art. It has form, color, and other base properties as well as an arrangement of these elements into structures that qualify it aesthetically as being art. Just doing something with spraypaint might make it graffiti, but it does not necessarily qualify it as art or graffiti art. In addition, when the spraycan art is analyzed according to the artist’s intention and value to audience, there is even more evidence to suggest that it is genuine art. The only obstacle that has hindered the general acceptance of graffiti art is its location and presentation. However, the instances of acceptance of graffiti art by the art world shows that conventional methods of presentation are not all that matters in determining if something is art. And graffiti art is not to be disqualified as art simply because it might appear unsolicited. In short, graffiti in the form of spray can art is art like any other work that might be found in a gallery or a museum. How to cite Graffiti, Essay examples

Strategic Management of Coca Cola †Myassignmenthelp.com

Question: Discuss about the Stratgic Management of Coca Cola. Answer: Introduction: It is a well-known fact that Coca Cola Company has emerged to be one of the most recognized organizations in the world. Founded in the year of 1886, the company has witnessed unprecedented success and incredible recognition in the market of non-alcoholic beverages and syrups. The success of the organization in terms of both the stock price as well as profitability in the last few years has helped the company emerge to be one of the most successful companies in the market of beverage products, operating successfully in more than 200 countries (Karnani 2014). Although the organization has been operating its business in the international market with considerable success, it is highly important to analyze the strategic objectives of the company and evaluate the implications of the same. Since the company is encountering cut-throat competition from some of the rival giants of the industry, it is important to analyze and evaluate the strategic objectives of the company. Brief Background of the Company: Coca Cola is a leading company in the soft drink industry that operates its business in more than 200 hundred countries. The strong brand recognition that the organization has accepted all over the world, has largely helped the company gain wider acceptance among the masses. While the organization has focused on creating the vision that intends to spread unalloyed happiness and joys in the life of every person, it keeps on creating a sense of positivity by engaging in a variety of Corporate Social Responsibility Acts. While the mission statement of the organization states that the objective of the company is to achieve huge revenue earning capacities, it also intends to create enduring value for each stakeholder associated with the company. The organization has multiple brands, such as Diet Coke, Fanta, DASANI, Minute Maid and many more (Archer et al. 2013). Although the organization encounters tough competition from some of the rival brands, such as Pepsi Co, Monster Beverage Corp. and Suntory Beverage Food Ltd., the company has been adopting innovative marketing campaigns, interesting CSR activities, effective promotional programs as well as cost controlling strategies that have been helping the organization gain competitive advantage over the rival giants (menon and Yao 2017). Core Business: Just like any other organization, even Coca Cola has a primary area or activity in which it intends to focus its business operations. Coca Cola Company has emerged to be the most successful company operating in the soft drinks industry of the world. The core business of the organization focuses primarily on the sale of beverages that includes protein-packed dairy products, juice products, spirits as well as other forms of soft drinks (Pfitzer et al. 2014). Although the organization has also been operating its business in other business areas, such as production and sale of packaged drinking water, its focus has been on the production of beverage products. The manufacture and sale of business of beverages form the core business of the organization (Muturi 2015). Organizational Structure: The organizational structure of an organization plays an integral role in the success of any company, as it is the structure of the company that determines exactly the process in which the tasks get allocated, or supervised within a company. Since Coca Cola is a multinational company, operating in more than 200 countries, the organizational structure adopted by the company is Separate International Division Structure. It should be noted here that the company has strictly divided its continental operations among five divisions: The Eurasia and Africa Group Europe Group Latin America Group North America Group Pacific Group (Ferie 2014) Now, since it is not possible to supervise and monitor the performance of the business activities across each region of the world, Coca Cola Company hires the staffs for each of the five stated regions, that work in isolation from the head office of the organization. The organizational structure of the company can also be explained with the help of the diagram below: Figure 1: Organizational Structure of Coca Cola Source : (Carvalho 2015) As it can be understood from the above diagram, Coca Cola follows a structural design that is very close ad akin to the functional design of an organization. While the CEO remains at the top of the organization, various subordinates manage the various business activities of the organization, such as finance, marketing or HR activities across different regions of the world. The Coca Cola Company ensures strong authoritative control over the regional managers and working staffs of its each regional branch. The divisional managers of the company are responsible for conducting business in the particular regions of the world. Each of the five different operating groups, mentioned above are again further subdivided into regions, the works of which are assigned to local heads. By allowing local job decisions to be taken by the local heads of the regional branches, the higher management authority of the organization can choose to reflect over and focus attention on long-term planning. Organizational Culture: The organizational culture of a company, that is the set of beliefs and ideologies underlying the business purpose of a company, largely determines the extent to which the stakeholders are motivated to work for the company. The organization embraces a Winning Culture at workplace, whereby the company demonstrates a healthy, employee-friendly workplace culture that encourages moral values such as honesty, integrity and collaboration at workplace. The employee-friendly culture helps in ensuring high quality workforce. The inclusiveness is also an integral aspect of the organizational culture of Coca Cola. The all inclusive culture of the company helps it to hire diverse people, enriched with a variety of talents and ideas. Since Coca Cola operates in a truly global world, it has the ability to encourage diversity at workplace, so as to operate in a fully multicultural nation. Besides, the organizational culture of the company is also considered to be a futuristic one, that exhibits a c lear understanding of the changing society of the present world. The company intends to promote as well as inspire happiness as well as optimism (Muturi 2015). Besides, it is also important to mention here that Coca Cola also follows an employee-friendly culture that helps the employees voice their own opinions and explain their viewpoints, rather than merely working in conformity with what the management authority expects them to do. Seen in this context, the organization enables the employees freely ventilate their ideas, participate in the business-related activities, as well as express their innovative ideas in the business (Rowlinson and Hassard 2015). Leadership Style of the Organization: Strategic thinking is highly important for any organization that intends to sustain itself in future, and there is no denying the fact that strategic thinking is always inextricable related to effective leadership of an organization. As it is a known fact that the vision is futile if an organization does not have effective leaders to execute the same. Considering this, it s important to evaluate the leadership style as followed in Coca Cola. Since positivity, optimism and happiness guide and underline the basic motto and working culture at Coca Cola Company, the company usually follows a laissez faire leadership style in each region of the world. As per the laissez faire style of leadership, the workers in specific regions of the world are being allocated with a set of objectives, that they are expected to accomplish within the given period of time as per the Key Business Indicators Index (Mooji 2013). The managers as well as the directors of the organization prefer to choose a relax ed form of leadership whereby they tend to leave the managerial decisions in the hands of the subordinates as long as they are able to achieve their KPI targets. It is because of the lack of autocratic leadership style, that the employees feel motivated to contribute to the success of the company in their own ways. Strategic Objectives and Challenges: Internal Analysis (Value Chain Analysis): Value chain analysis is useful to separate the business operation into a series of value generating activities by identifying the important activities in which a business engages. Once the factors are evaluated, the same is used by the company as a defensible competitive advantage (Caplan et al. 2016). The steps involved in the production of the cold drink can be stated here: The raw materials are collected and then they are sent for the manufacturing of the cold drink. In this process, the health and the safety of the particular ingredients are checked and processed thoroughly (Ghosh and Shah 2015). The operational and the logistic include the sending of the bottled drink to the particular places from where the drinks can be directly supplied to the consumers (Caplan et al. 2016). Next comes the packaging and the bottling of the product. It is one of the most important part of the complete production process and it includes a safety care that the particular organization does not have to face any kind of issue (Chalikias and Skordoulis 2016). With the detailed analysis, it can be easily said that the Company has been utilizing its prime operational activities well. It is the values of the organization that has lead the organization to reach the position where it is present at the particular time (Parmigiani and Rivera-Santos 2015). VRIO framewok: The internal analysis of the Organization can be made here by the means of VRIO framework. Value: If the distribution channel of the Organization is considered, it can be said that Coca Cola focuses more on the distribution of large markets like restaurants rather than the consumers directly. Thus, it can be said that the retail operation is more important for the organization. It is by the means of the particular distribution method, the company has been able to strengthen its distribution network largely (Rothaermel 2015). Rarity: The market size of Coca Cola is considered as rare because the company operates in a large distribution network. There are number of activities that the organization has to do before the final product is set for distribution. As it has been evident that the Company is only responsible for the manufacturing of the drink and that the bottles are manufactured somewhere else, it becomes important for the Company to build up a good relationship with these manufacturers as well (Meyer and Peng 2016). An efficient distribution channel has only helped the organization to maintain a good relationship in the market of its operation. Imitability: If the product of the Company is considered, there are a number of companies that imitate the products produced by the organization. There are a number of strategies like the push and pull strategies that are imitated by other organizations (Peng 2016). However, the size and the scope of the Company cannot be imitable by other organizations of the same nature. Organization: If the organization is taken into consideration, it has to be said that Coca Cola has been dominated by the market share. Coca Cola has a good market share overall the globe. The Company has been using the raw material available in different parts of the countries where the particular company operates (Meyer and Peng 2016). In fact, it is only by the means of availing the resources at the particular places of operations, the Company has been making profit. With the detailed analysis of the internal environment of the organization, it can be said that Coca Cola utilizes all kinds of facilities available in the market in order to carry out its operational activities. In addition to this, the company has an efficient team of expertise that actually put the organization in the position that it hails today. External Analysis (Porters Five Forces): According to Porters, there are major Five Forces that actually determines the profitability of a company within an industry. As commented by Crane et al. (2014), the weaker is the force, greater the opportunity for the Organization to perform better in the firm. The Five Forces of Porters analysis for Coca-Cola can be done here. Threat of new entrants: It has been found that Coca Cola is at a much higher and stronger position in the soft drink industry. Thus, the threat for capturing the market of the particular industry is low because Coca Cola has domination in the market already (Latif and Parker 2014). However, there still remain certain threats related to the size, price and the brand image distribution of the Company. Threat of Substitution: If the substitution products are considered, bottled water, sports drink and in fact coffee and tea can also be considered as a substitute to Coca Cola. In fact, there has been growth of various types of sports drinks and coffees and tea options that can be consumed by the consumers (Latif and Parker 2014). Threat of Suppliers: Suppliers of Coca Cola include the manufacturers as well as the secondary packaging suppliers. The Company itself is engaged in the manufacturing of the soft drink and not in the manufacture of the bottles (Hassan et al. 2014). This is the reason the Company has a high threat of bargaining power for the suppliers. Bargaining power of buyers: If the large scale buyers are considered, then they are the large scale grocers, restaurants and discount stores as well. The actual process of selling the soft drinks takes place from these grocers (Hassan et al. 2014). The bargaining power of the buyers is high because there are a number of substitutes that the particular drink can easily replace. Competitive rivalry: There are already huge numbers of rivals in the market that include Pepsi Co. and other soft drinks like diet coke and Fanta are the main competitors of the product. Therefore, the Company has great threat in terms of other products in the market (Latif and Parker 2014). Evaluation of the Current Strategic Position: With the detailed analysis that has been gained from the understanding, the SWOT analysis of Coca Cola can be done here. Strengths The strengths of the Company include the valuation of the Company. The value of the Company is as high as 79.2 billion dollars. This value is much higher than the other companies in the market (Masterman 2014). It has a global presence and a big market share. The promotional means undertaken by the Company such as the promotion using celebrities add benefits to the image of the Company. The Company also has a large base of loyal customers that has enhanced the distribution network of the Company (Grant 2016). Weaknesses Presence of some strong competitors like Pepsi acts as great weaknesses for the particular Company. There are no health drinks that the Company manufacturers and thus, there remains the chances that the Company has to deal with a number of issues related to the value of the product (Grant 2016). Opportunities There are a lot of opportunities for the particular business if the Company goes for product diversification. As it has been found, there are opportunities for coming up with a number of health beverages and packaged drinking water as well (Hassan et al. 2014). The Company also need to improve its supply chain management to reach the market more effectively. Threats The threats of the Company include the improper sources of the raw materials that are required for the production of the drink. With the issues like changing temperature and climate, the Organization has been found to face certain threats (Hassan et al. 2014). In addition to this, the competitors in the market also act as the major threats to the business activities of the Company. Table: SWOT analysis of Coca Cola (Source: Created by the Author) As it is evident from the Porters Five Forces Analysis, it is clearly evident that Coca Cola Company has gained sufficient recognition in the global market, and consequently the organization is not likely to encounter strong competition from the new entrants of the market. The kind of brand recognition that the company enjoys is incomparable and cannot be outrivaled by an emerging organization, given the fact that Coca Cola is an old, and a well-established organization. It is worthwhile to mention here that the organization has taken several steps to ensure that the company is able to maintain its global brand recognition. In order to distinguish itself from the competitors, such as PepsiCo and others, Coca Cola Company has been spending a lump sum amount of more than $250 million for the purpose of promoting the brand of the company (Wang 2015). As far as the competitive forces are concerned, it is clear that the organization does encounter cut-throat competition from some of the greatest rival giants of the industry. First of all, ever since the 19th century, Coca Cola and Pepsi Co have been battling in the global market, since the product offering of both the organizations is quite similar, such as orange juice as well as bottled water (Powell and Gard 2015). Besides, the very famous Dr. Pepper Snapple Group is also a major competitor of the organization that has also established much recognition in the realm of soft drinks and juice market. Keeping into consideration, the competition the organization encounters from these companies, it does require to adopt the objective of sustained competitive advantage. Keeping into consideration, the fierce competition in the market, Coca Cola keeps on adopting innovation in its products as well as strategies. The organization for example has adopted the product diversification policy whereby, unlike any of its competitors, the company has been able to offer a wide variety of 400 brands in more than 200 countries across the globe (Wilson and Wilson 2017). Besides, Coca Cola has always been well aware of the fact that it does face fierce competition from equally recognized companies, such as PepsiCo, and hence the company intends to employ effective distribution systems that helps it to make it accessible to the distant and remotely connected areas where the competitors products cannot easily reach. For example, the organization delivers its products even to the remotest localities of the African Continent. It is also needless to state that the organization also adopts a very competitive price policy, whereby the products are charged at a very low price. In fact, it is worthwhile to mention here that during the span of 1886 to 1959 a bottle of coke was available at the expense of a mere five cents (Shemwell 2016). Hence, the organization has always been able to g ain consumer loyalty by keeping its price at a minimal level, and it should continue to do the same in future. Besides, the organization has also engaged itself in a variety of CSR activities that helps the organization gain competitive edge over the other companies. As far as the VRIO framework is concerned, it has been observed that product differentiation is an important resource possessed by Coca Cola. As it is self-evident from the above discussion that the brand differentiation is a rare resource possessed by Coca Cola, and as and when a consumer thinks of buying a cola, the very first name that usually strikes his mind is that of Coca Cola. However, yet the organization may not be able to enjoy competitive advantage considering the fact that the product is equally imitable. In fact there are at least hundreds of generic colas available in the market that can imitate the taste of the beverages. However, the organizational brand image cannot be stolen, as Coca Cola keeps on reminding people how a Cola drink can open a bottle of happiness for them. Consequently, the company enjoys much greater brand recognition, which is not imitable, and hence it should further strengthen the marketing strategy. As far as Coca Cola is concerned, it becomes c learly evident that brand differentiation acts as the most effective resource for Coca Cola that should be exploited to the fullest by the organization. Besides, the distribution network of Coca Cola is also very huge, and consequently it is rare as well as less imitable (Ireland and Ashton 2017). The management authority of the organization has been well-aware of the fact that the push and pull distribution strategy adopted by the company can be easily imitated by some of its competitors as well, and this is the reason why the company has ensured that the size of the distribution channel is too huge to be imitated. Besides, in order to get best advantage of the available distribution network, the Coca Cola Company has also started entering foreign markets, that have not been explored so far by the rival brands, such as the market of Mexico and the African Continent. The vast global presence, huge market share as well as the brand equity of the comapy is huge sources of strength of the organization. The huge market area of business operation has helped the company gain its mammoth brand name. Besides, the celebrity marketing of the organization as well as a broader target market segment of the organization has largely facilitated the growth of the company. While the competitors of Coca Cola such as PepsiCo usually focuses on the youth population, while promoting its products Coca Cola keeps into consideration the older as well as younger group of people. However, the organization has been encountering a fall in sales owing to the production of the carbonated beverages that in turn causes obesity. Since the organization was losing out to the market share owing to the lack of health beverages, the company introduced the fruit juice brand named Minute Maid as well. Besides, the organization despite being a global brand, has faced accusations and law suits for the inefficient supply of water, and the company immediately adopted CSR activities in the specific regions, so that its organizational reputation does not get maligned (Kamani 2014). Recommendations for Future Growth Strategy: A detailed analysis has been conducted on the internal and the external factors that influence the strategic business of the Company. It is on the basis of the analysis, a number of recommendations can be made that would help the Company to improve their business strategies. Strengthening of the execution infrastructure: As it has been evident that Coca Cola operates from different parts of the world and it has different sub-segmentations for its operation. The approach made by the Company resulted in the growth in the core business. However, as a result of this growth, the organization as a whole faced issues in its organizational structure (Wilson and Wilson 2017)In order to overcome this issue, it is expected that the execution of the operation is strengthen by reducing the departmentalization and the managerial and the no managerial roles of the leaders in the organization. Focusing on the core business: As commented by Gomez (2015), that at times it happen that the particular Company loses its focus on the core business because of the presence of a variety of sub products. Similar type of situation is evident in case of the Coca Cola Company. It has been evident that there are a number of products that the company deals with. In case, if any kind of issue occurs for any particular product, the company as a whole focuses on the particular issue (Wilson and Wilson 2017). However, it is recommended that Coca Cola should focus on a particular product, the core product, the soft drink Coca Cola rather than focusing on other products that the Company deals with. Customer focused growth strategy: Another important strategy that can be undertaken by a soft drink company like Coca Cola is by the means of focusing on the need of the consumers of Coca Cola. It is for the same reason, recommended that the Company shall come up with better research and development strategies that shall help the company to understand the actual need of the consumers (Fung 2014). It is only on the basis of the information gained from the research certain product differentiation can be done. This shall help the organization to grow in the market. Improving organizational capabilities: As pointed out by Fung (2014), it is also important to understand the capabilities of an organization as well because the complete organizational growth and strategies actually help in the future growth of the particular organization. As it has been evident from the analysis of the organizational leadership capabilities as well as the organizational structure, it can be said that certain improvements can be made in it. For instance, the structure of the organization can be made horizontal rather than following a particular hierarchical structure in the organization. In addition to this, it is also recommended that at certain instances when it is required, the leadership approach can be changed as well. A transactional approach can be undertaken for improving the organizational activities (Wilson and Wilson 2017). Again, if the organizational culture is also considered, it can be said that a more collective approach can be made towards the organi zational leadership. Other recommendations: Apart from the above made recommendations, a number of other recommendations can be made that shall increase the pace of the growth of the Organization. For example, the Company could come up with better Corporate Social Activities that would improve the image of the Company in the society (Wilson and Wilson 2017). Improved CSR activities will also help in a promotional and advertisement part for the particular organization. Again, another important factor that the organization should undertake is on the performance management. It is an important part for the evaluation of the growth strategy and overall organizational performance. The recommendations made above have addressed all the issues that the Coca Cola has been facing in the recent time. It is expected that these strategies will be effective enough to create a better result in the overall organizational performance and activities. It is expected that if the recommendations are used by the organization than there shall be more prosperity that the Company gains in its business. Conclusion: To conclude, it must be noted that Coca Cola is a reputed multinational company that has achieved enormous amount of brand recognition which in turn has been contributing to the high profitability of the company. However, it is important that the organization primarily focuses on the core business products that is the beverages, instead of relying on product sub-groups as well. Besides, the organization should keep on engaging itself in more innovative marketing campaigns endorsing its products, promoting its brand by CSR activities and pleasing the consumers with a wide variety of innovative products, such as Blue Coke ad Diet Coke. 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